Opening Hours
Mon: 9.00am - 6.00pm
Tue: 9.00am - 6.00pm
Wed: 9.00am - 6.00pm
Thu: 9.00am - 6.00pm
Fri: 9.00am - 6.00pm
Sat: 10.00AM - 16.00PM (By appointment only)
Sun: CLOSED
Saturday By Appointment Only
Hugo Cars
Primatestown, Ashbourne, Meath, A84 D860
01-9124711 087-1171219 087-7744475 [email protected]
Saved Cars

Data Privacy Notice

Last updated: 11/06/2026

  1. Introduction

This Privacy Policy explains how Hugo Cars (“we”, “us”, “our”) collects, uses, and protects your personal data when you visit this website (“Website”).

We are committed to protecting your privacy and handling your personal data in accordance with applicable data protection laws, including the General Data Protection Regulation (EU) 2016/679 (“GDPR”).

  1. Who We Are
  • Data Controller:Hugo Cars
  • Address:Primatestown, Ashbourne, Meath, A84 D860
  • Email:[email protected]
  • Phone:01-9124711

This Website is powered by CarsIreland / Digital Odyssey Ltd, who act as a data processor on our behalf.

  1. What Personal Data We Collect

We may collect and process the following types of personal data:

  1. a) Information you provide
  • Name
  • Email address
  • Phone number
  • Any details submitted via forms or enquiries
  1. b) Automatically collected data
  • IP address
  • Browser type and device information
  • Pages visited and browsing behaviour
  1. c) Marketing and tracking data
  • Cookie identifiers
  • Interaction data collected via cookies or analytics tools
  1. How We Use Your Data

We use your personal data to:

  • Respond to your enquiries
  • Provide vehicle information or quotations
  • Arrange test drives or appointments
  • Contact you in relation to your enquiry
  • Improve our website and services
  • Comply with legal obligations

We ensure that all processing of personal data is carried out in a lawful, fair, and transparent manner.

  1. Legal Basis for Processing

We process your personal data only where we have a valid legal basis under GDPR, including:

  • Legitimate interests(e.g. responding to enquiries, improving services)
  • Pre-contractual steps(e.g. when you request information or a quote)
  • Consent(e.g. for marketing or certain cookies)
  • Legal obligations
  1. Sharing Your Data

We may share your data with:

  • CarsIreland / Digital Odyssey Ltd(platform provider)
  • Finance providers (if you request finance)
  • IT and hosting providers
  • Legal or regulatory authorities when required

We do not sell your personal data.

  1. International Data Transfers

In some cases, your data may be transferred outside the European Economic Area (EEA). Where this occurs, we ensure appropriate safeguards are in place, such as:

  • European Commission approved Standard Contractual Clauses, or
  • Transfers to countries deemed to provide an adequate level of protection.
  1. Data Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure or destruction.

  1. Data Retention

We retain your personal data only for as long as necessary:

  • Enquiries: up to 12 months
  • Transaction or sales records: up to 6 years
  • Marketing data: until consent is withdrawn
  1. Virtual Assistant (Pilot Feature)

This Website may provide access to an automated virtual assistant (“Assistant”) to support your interaction with the Website.

How the Assistant Works

The Assistant is an automated system designed to:

  • Respond to general queries
  • Provide vehicle information
  • Help you submit enquiries or request contact
  • Assist with arranging test drives or follow-up

The Assistant does not involve live dealership staff and is not monitored in real time.

Data Collected via the Assistant

When you use the Assistant, we may collect:

  • Information you provide (e.g. name, phone number, email)
  • Details of your enquiry or preferences
  • Messages and interactions with the Assistant

How This Data Is Used

We use data collected through the Assistant to:

  • Respond to your enquiry
  • Generate and manage sales leads
  • Allow the dealership to follow up with you
  • Improve the Assistant’s performance and accuracy

Legal Basis for Processing

We process Assistant-related data based on:

  • Legitimate interests(handling enquiries, improving services)
  • Pre-contractual steps(at your request)
  • Consent, where required

Data Sharing

Assistant data may be shared with:

  • The relevant dealership
  • CarsIreland / Digital Odyssey Ltd
  • Service providers supporting the Assistant

AI & Service Improvement

Interaction data may be used:

  • In anonymised or aggregated form to improve performance
  • To test and refine automated responses

Where data cannot be fully anonymised, it will be handled in accordance with GDPR.

Lead Handling

Any contact details or enquiry data submitted via the Assistant:

  • Will be treated the same as enquiries submitted through website forms
  • Will be used by the dealership to respond to your request

The Assistant does not make decisions that have legal or similarly significant effects on you.

  1. Your Rights

You have the right to:

  • Access your personal data
  • Request correction of inaccurate data
  • Request deletion of your data
  • Restrict or object to processing
  • Request data portability
  • Withdraw consent at any time

To exercise your rights, contact us at [email protected].

You also have the right to lodge a complaint with the Irish Data Protection Commission (DPC).

  1. Cookies

We use cookies and similar technologies on this Website.

You can:

  • Manage your preferences via our cookie banner
  • Learn more via our Cookie Policy (if available)
  1. Third-Party Services

We may use third-party tools such as:

  • Website analytics providers
  • Finance providers
  • Messaging or communication tools

These providers may process your data under their own privacy policies.

  1. Changes to This Policy

We may update this Privacy Policy from time to time. The latest version will always be available on this page.